Employer branding & Guinness
We were lucky to be invited over to Dublin by LinkedIn as a member of its Talent Brand Club. We partner with LinkedIn to maximise the channel as a platform, both as a way to reach out to candidates and for candidates to get in touch with us, and to find out what we’re all about as an employer.
The event was held at LinkedIn’s brand new EMEA HQ, complete with rooftop terrace that looks over the Dublin skyline. I must admit some public sector worker envy – as expected, LinkedIn employees are treated to free unlimited nutritious food all day cooked by top chefs and have the luxury of a gym in the basement and even a band practice room (oh and a café serving Guinness on tap on the top floor). With 90% millennials making up the employee base, it is a young and buzzy environment.
The Talent Brand Club event was attended by clients from across Europe. We were the only representatives from the public sector so it was great to get some insights both into the private sector and from the continent and also to share what some of our challenges are. It turns out, there are plenty of similarities.
You can’t fail to be inspired. LinkedIn’s values and purpose are evidently in the DNA of the company (which counted 500 million members at its latest milestone) and there is real pride in what they do. The culture has grown up around its purpose: “to create economic opportunity for every member of the global workforce” and its values, which Jeff Weiner (CEO) describes as “who we are. That’s LinkedIn”:
- Members first
- Relationships matter
- Be open, honest and constructive
- Demand excellence
- Take intelligent risks
- Act like an owner
From the client panel, it was interesting to hear the story of Lily’s Kitchen – a luxury pet food brand based in London, a company which literally started at the founder’s kitchen table. The Head of Talent Acquisition, who has a background in fashion, shared how LinkedIn has played a huge role in both building their employer brand and helping to source and attract the talent they need to move the company forward. For example, I loved how she now makes sure that every employee uses a photo of themselves with a dog or a cat as their LinkedIn profile photo. She has also worked hard to establish a relationship with the in-house marketing team and has run several LinkedIn workshops internally to encourage staff to become employee brand ambassadors as well as product ambassadors.
A breakout round table gave UK clients the chance to compare notes and share experiences. Themes that dominated included how to get more employees active on LinkedIn and how HR and marketing are blurring.
An obligatory (half) pint of Guinness rounded off the event of course. Thanks LinkedIn for the opportunity!
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